Knowledge of proprietary and generic drug names among hospital prescribers: time to mandate generic prescribing?
- Creator: Davis, Joshua S. , Barrett, Thomas , Harris, Lisa
- Resource Type: journal article
- Date: 2017
Communicating product size using sound and shape symbolism
- Creator: Baxter, Stacey M. , Ilicic, Jasmina , Kulczynski, Alicia , Lowrey, Tina
- Resource Type: journal article
- Date: 2015
Sounding it out! Phonetic symbolism and children's brand name preference
- Creator: Baxter, Stacey , Lowrey, Tina M.
- Resource Type: conference paper
- Date: 2010
Naming brands: implications for children's brand awareness
- Creator: Baxter, Stacey , Webster, Cynthia
- Resource Type: conference paper
- Date: 2009